Monday, September 8, 2008

Bangkok Dangerous explodes for LIONSGATE

Nick Cage and the Pang brothers blast away a few asides and a bunch of bad guys and yet again add explosions plus pace and the Cliposphere will take care of the rest; 500,000 views is easy now for mainstream movie makers willing to show their hand a bit and share what's to come. Close to that in 5 days for this clip.

The main clip is a 2 million+ view

As an integral part of the launch and promo strategy for any movie is the Cliposphere which can't be ignored and must be used.

This approach is an essential part of the strategy to launch and in-cinemas hype for a movie of any type ... to not harness its power is to ignore a major zero cost option and live in the dark ages; Batman was being promoted very early and we can expect earlier and longer internet based run-ups.

Taking a few parts of the trailer and some "the making of" cuts was obviously a short job for the editing crew at LionsGate and kicks the visibility of the film up internationally.

This clip is not a star in any way - its use though is perfect. The lionsgate youtube site is 2 years old, features 100 clips and they have the hang of it.

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