I'm Yours ... quality is relative

5 million view a week 5 year old from Japan ...

A cute kid plus music and a smile is compelling viewing; it may not be earth shattering stuff at first look however this little guy probably needs an agent right now.

Kurt Schneider & Sam Tsui go "ga ga"

With two clips at about 6 million views in total already there's still no better way to show off talent than a simple set ... one which gets over 300,000 views in two days is a good way to demonstrate the core talent that can be obscured by "production values" ...

Music + Comedy make Muppets a sure win

Again and again Music and Comedy dominate the cliposphere and the close to 10 million views Nov 22 to date Muppets Studio version of the Queen great "Bohemian Rhapsody" proves it better than anything. Make music and make it funny as well ... the internet will watch, and listen:

YouTube to hire Ari Gold?

Paul McGuinness, has been managing U2 since they were teenagers; quoted in the FT Dec 5, 2009 he said a few prescient things as a 58 year old who knows a bit about the cliposphere:

"But what dismays me a little about the online universe is that these corporations, like Google and MySpace and Apple, don't have anything that's the equivalent of artist relations"

In fact YouTube does have a bit of that however how much? Not enough for certain.

The next comment from McGuinness however is one that really needs listening to:

"One day, tech groups will have their own talent scouts and digital versions of record labels....."

Any business like YouTube needs to up their game right now, hire some of the great A+R people out there, and be actively encouraging acts to "sign" to your "tech" entity.

Yes I mean an artists signing deals with YouTube or MySpace; not with some old world recording company like EMI, or a talent agency, certainly not anyone still pushing out content on polycarbonate discs.

These "tech" companies all need to be scouting (scouring) their own platforms and those of their competition for talent. That may be singers, bands, comics, drama shows and creative writers or even TV show presenters.

YouTube could have signed singer Esmee Denters for a song early on in 2007.

YouTube could have done a deal with Jeff Dunham in late 2007 as his now 100 million view video sensation "Achmed the Dead Terrorist" started to bite.

They had all the relevant data at their fingertips to see sensations in the making; yet did nothing much with it commercially.

Moving to sign the right people fast of course takes skill, let alone backing, developing and nurturing that talent with music, TV, and film development teams; are the "tech" guys up to the challenge?

One thing's for sure; there are a lot of "old" music and media industry people out there looking for work right now ... the talent pool is sitting there right under the noses of MySpace, YouTube, Google and Apple ...

Creative Aitists Agency, Warners and the like better all look out ...

... YouTube may soon hire Ari Gold!

cliposphere goes gaga with millions of views a day

It's been a while since a post however right now the cliposphere has suddenly gone gaga.

With over 6 million views already the Bad Romance video by Lady Gaga has raised the bar being seen at the rate of about 2 million views a day.

The ability to embed and share has to be pivotal to the view count.

And if you don't like the video just enjoy the music:



Shades of the auction scene in the Liam Neeson movie Taken don't detract too much http://movies.yahoo.com/movie/1809834197/video

A three star Porn Video ?

What happens when you take three people who are already YouTube "stars", add the word porn, plus access totality of over 4.5 million subsribers?

In the cliposphere the "The Station" shows this means close to half a million views in a day (and comments by the thousand)... but does it make any sense?

Of course it does - the ability to pop any clip into the top of the ratings (#3 most viewed today) at will; that's worth real money.

Fly Swatting clips

In the cliposphere "fly swatting" is rife. It seems that globally important events like the devastation of world records, the rise of talents, homages to all to all time greats and much more are increasingly un-available.

The latest million view clip no sooner reaches that level (showing global interest and appreciation) to then vanish from the cliposphere.

As the world struggles to get itself out of the mire of economic disaster and people like broadcasters and creative types lament their inability to make money; their failure to enjoy from some of the most glaringly logical and obvious commercial benefits and income streams that are there for the taking is rather curious.

Making a clip "scarce" may increase its value, if it's a song or a performance, however where it's a human being running for less than 10 seconds it remains somewhat hard to fathom the approach.